MarketPulse UK
Will UK close above budget next month — and if not, what should we change?
Data through April 2026
Show volumes in:
What moved and where
Margin defenceWinning both
UnderperformingVolume push
6 of 14 gained both volume and margin vs same month last year — biggest drag SAN MARCOS.
Simulator
What if our promo activity on this brand differs from typical? Pick a brand and a past promotion scenario to see the volume/margin trade-off and where it leaves next month's forecast. Brand-level only.
Brand
Past promotion scenarios
Adding this promo
- Volume change
- +917 Hl
- Margin change
- −£86k
- Forecast with this change
- 68k Hl
You'd gain 917 Hl in volume, but it costs £86k in margin.
Skipping this promo
- Volume change
- −917 Hl
- Margin change
- +£86k
- Forecast with this change
- 66k Hl
You'd save £86k in margin, but lose 917 Hl in volume.
based on 9 past promotions · medium confidence